Your margins are decreasing and you’re not hitting the numbers that you’d like. We can help. We will design a new service or product that leverages your current infrastructure to access new markets or offer new services to your current market, without putting more stress on your bottom line. We will find where you can optimally leverage your infrastructure and create a competitive advantage where your competition will have a higher barrier to entry.
It is very common for us to meet at a point of distress in your past technological decisions, and we’re well prepared for guiding you in transitioning out of an outdated, bloated and probably expensive technology. We will make sure you make a smooth migration and put you on a new path as quickly as possible.
What will determine if a project has been a success for you? Determining these variables is extremely important in defining the product development path. Depending on your type of business, there will always be a number of surface level metrics that you’ll be able to use, but the derived metrics will most likely be the ones you’re ultimately looking for. We’ll work with your team to define them and set practical milestones to help guide our product decisions.
Are you aware of all your competitors? Chances are that someone has done a slightly different variation or a particular component of your idea already. We will go on a hunt to find every potential and current competitor, and organize our findings in a report for you that we’ll present. We will observe their most critical strategies, define their pros and cons, and collaborate with you to see how we can incorporate our conclusions into your project.
We don’t just plan features. We take into account monetization goals, business objectives, new demographics, distribution strategies, user feedback and many other factors. In addition to a variety of design and development challenges, we create practical product cycles and milestones that you can count on to align your team’s efforts and build proper expectations on your side of the fence to keep everyone informed and happy throughout this adventurous project.
There are usually huge technological gaps between different roles within any organization, which can cause serious issues when you’d like to involve a colleague that is not “web-savvy” enough to provide constructive feedback. We will train your staff on some of the fundamental concepts around web development, product life cycles, compatibility, scalability, testing, rollout and other areas of interest to your team, to help us get the most of your organization’s knowledge bank.
Chances are that this is a new area of business for you. A fresh start that requires a fresh look and feel. We will create all the necessary assets (videos, logos, photos, tutorials) for you to communicate your new identity to your audience. Your brand will be reflective of your most impressive values. The same assets will be used to guide the content production stage for a continuous look and feel carried throughout your project.
This is where we see the results of all our research and best practices. We utilize a hybrid of in-house and remote usability technologies to collect behavioral information. We analyze that data to learn about what works and what doesn’t. In addition to resolving immediate issues, the answers to these questions help set a user-centric product development path before and after rollout.
Who are your users? What do you think they would like to do on your site? What do they care about? We define various user roles by conducting interviews with your end-users or by studying them from a distance. We use these roles and the variety of scenarios created for each one to guide product development and help everyone on the production team make design and technological decisions that are reflective of the needs of end-users.
The wireframes inform the static mockup designs through layout, placement, and general functionality, whereas the static mockups inform the user interface in look, feel and execution. You’ll be able to walk through your entire site, page by page, instance by instance, before anything is developed. Each set of assets are usually accompanied by a walk-through presentation to explain all the thinking that went behind every pixel.
Large websites and complex applications require comprehensive information architecture planning prior to starting the development or design phases. We will take everything you currently have and everything that you want to include and propose an organization that is intuitive and can easily be translated into a simple and effective user interface. A well-organized sitemap will set the path for a well-organized site.
We utilize a number of automated testing platforms to constantly run through your application to test for “broken” functionality. This allows us to narrow down our testing to only the more behavioral/human oriented issues that tend to be related more to the way the site is used rather than its ability to perform the required functions. In addition to these measures, we have a dedicated team that takes the role of your end-users and performs visual and functional testing.
You need to shape your product around your customers faster and more efficiently than ever before. We build a series of different mechanisms that allow us to collect user feedback from various channels, and incorporate them into our product development cycles. We also use Twitter, forums, getstatisfaction/uservoice, the blogosphere and other channels to search for feedback on your product, respond to your customers, and engage with them to get to the root of every issue.
The time has come! We’ll carefully deploy your application from the development server to the staging and live servers, and configure the technologies used in developing your product. The staging server allows you to see the site in an environment identical to your live server so we can all play around with it and make sure it’s all good to go before taking it live. Depending on your expected traffic, we will advise you on a hosting partner that best fits your needs.
Page load times and efficient use of server resources take very high priority for us. Most firms leave this as the last step, but we like to analyze our technical and design decisions through this lens at every milestone to make sure we don’t rack up high server costs or disappoint your users with slow load times.
Once your application is about to reach the alpha stage, we start performing a series of benchmarking tests to check against the hypothetical usage numbers that we used to design your application. We usually put the application under a series of stress tests to see how it will perform given the proper hardware resources. Based upon the results, we tweak your application to become as fast as it can be.
This is where the mockups and wireframes come to life. Back-end, please meet the front-end (user interface). It’s time to integrate! In addition to building a quick, simple and intuitive interface, we get serious about clean markup, OOCSS, and programmatic design, and we have SEO in mind the entire time. We’re also big fans of the jQuery JS library, which powers most of our fancy interfaces.
We have built and interfaced with plenty of APIs and applications to integrate value-added technology and content partners for our clients. We’ll also work with you to identify qualified 3rd party vendors, and work out favorable licensing deals as quickly as possible. In addition to being well-versed in Facebook, iPhone, and Twitter applications, WordPress plugins and standalone widgets, we can pick up new APIs and languages in a snap.
Our back-end development teams usually work in a series of small, specialized groups. We have an interdisciplinary approach that requires our developers to be involved in the product planning phases and collaborate with the design and usability team, end-users, and the client to make sure the technological decisions reflect your path of growth. If you tend to be more technical than the average, you’ll enjoy our transparency in our development process.
Any successful marketing effort needs a strategically developed web campaign carefully managed from concept through execution and evaluation. Whether you’re launching a new web application, a redesigned site, or need a strong digital partner to head up your campaign online, we’re here to ensure a successful Internet roll-out through providing strategic planning and management, rich media ad design and development, online media planning and buying, and data analysis and reporting to track key metrics and make well-informed decisions through the life of the campaign.
We design event marketing initiatives and sponsorship engagements that leverage the core value proposition of your event and extend its reach far beyond that of traditional media buys and on-site impressions. From developing streamlined registration processes complete with bar-coded credentialing, to rich web portals and intranets, to on-site digital presentations and interactive SMS games and contests, to post-event content production and viral seeding, we consult on event marketing at every stage to maximize the impact and ROI.
Across massive social networks and community sharing sites, people are talking in record numbers about what they like, don’t like, and find interesting about your company, products and services. Are you a part of the dialogue? From developing your social media strategy and managing your online reputation, to creating and seeding custom applications and compelling content, we’ll help you take an effective approach to leveraging the social media space and maintaining your presence while creating synergy with other marketing efforts and supporting ROI-driven business objectives.
Email marketing is an integral part of staying in touch with your current customers and reaching new ones. We use a variety of tightly integrated 3rd party applications that specialize in campaign management with our applications to allow you total control on your subscribers lists, the look and feel of your email templates, and access to analytics that measure the success of your campaign.
We will collect every single bit of information possible upon each visit to your site, and turn our findings into actionable decisions by evaluating the data through business metrics that matter to you. We’ll also provide you with the necessary tools to evaluate your traffic and productivity levels by allowing you to generate your own reports and crunch numbers at your finger tips. This data is the key to creating a product plan that will succeed for you and your users.
Everything effects search! In addition to the content, development and design decisions that are all informed by SEO, we help you define the terms, keywords, and categories that matter the most to your business, and develop and manage effective pay-per-click campaigns to produce measurable results. For both organic and paid search efforts, we will continuously focus on improving your ranking until you get to the very top of your space.
We’ll train the key people at your organization on every page, link, and function. We will turn these sessions into video tutorials that can be archived and presented when you hire new people, or need to involve people from other parts of your organization. We will craft a support and training plan that works for you. Think of us as a lifetime guarantee, always just a quick phone call away to resolve issues and help your product flourish.