The Story

The 2011 Pan American Games were rapidly approaching, and the organizing committee knew it lacked the design resources needed to properly represent the look and feel of the Games through various marketing channels, especially its website. Freshout was brought on to partner up with the organizing committee's in-house development team, ad agency, and various stake holders to create the visual aesthetic and web design for the 2011 Pan American Games' events from scratch.

The client was extremely pleased

Starting only with the Games' logo and virtually no other creative assets, Freshout first consulted on the information architecture and feature set of the website. Relying on research data we had gathered, we proposed a sharp and intuitive hierarchy of information and skeleton designs for the site. We then moved on to developing custom designed graphics, icons, and user interfaces for the consumer-facing front-end as well as the content management system for the site. Working with the development team, we were careful to execute designs that would be compliant with web standards as well as protocol set by the organizing committee. In addition, we advised on how to pull in and display data in real time from the hardware communication systems responsible for producing the results of the events.

Freshout also assisted with the overall digital strategy for the Games, accommodated for the site’s four language versions (English, Spanish, French and Portuguese), set up the live video broadcast feed, and created myriad other custom features to engage users and build momentum towards the events in 2011. The client was extremely pleased with the resulting website for the 2011 Games, as well as the overall creative direction and strategy consultation provided by Freshout.