Thinking about doing a Twitter contest?

Problem

Most companies know they need to get involved in social media at some level, but they’re unsure of the best approach. Which communities should you take part in? Who can best manage your social media efforts? How can you measure the ROI for social networking initiatives? What’s the real value of Twitter and Facebook for your business? The answers to these questions vary broadly depending on your company infrastructure, your products and services, your target audiences, and your industry.

Solution

If you don’t have the budget or in-house expertise to confidently launch a strategic social media campaign, a great first step to test the waters is to roll out a Twitter contest to promote your products, services, and brand. Twitter is the fastest growing social community on the web, and launching a simple Twitter contest can be easy to execute and manage, measurable, highly cost-effective, and when done right you can also generate some nice media coverage as well, both on- and offline.

Ideal for

These specific concepts are for the hotel industry, however Twitter contests can be leveraged by almost any company looking to take the first step in bringing social media into their marketing mix.

What do you think?

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