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Ideas, Thoughts, Pitchesand Advice From Freshout

Friction: Most important concept in increasing conversions

A topic that doesn't receive much attention is friction: the underlying variable that controls whether a user performs ...

DotSpots: Extensions should be supplemental, not fundamental

Hello Dotspots, The gist: Stop focusing on the FF extension -> provide the same functionality to Bloggers w/o the ...

Explainer Toy

Since we've expanded our services and launched our new site, we've had a hard time explaining our full ...

Shame on PayPal

You can use UI to promote use or deter it. A great example of how limiting UI can ...

Building a Twitter App? 5 Things to Consider

Over the past several months, we've been hard at work on an application that leverages Twitter to both ...

Object Oriented Wireframing with Flash

I haven't seen anyone use Flash as a wireframing tool, so I thought I would share this with ...

Path of Flutter

We started building Flutter about 2 years ago. When we first started, it was just 3 of us ...

Mass media isn’t dead but it won’t be alive for long

So last night I attended an event put on by Wharton in San Francisco. To my surprise, the ...

Manufacturers API

Manufacturers have sunk a lot of money into large investments that are not being leveraged to their full ...

Freshout opens a new location in San Francisco!

The search So about 4 months ago we set out to open our third office in San Francisco. I ...

Myupdated.info

You can't change your contact information on your business cards when you move. You also can't change your ...